Campaigns

Name: Custom Campaign Strategy
Brand: Orr Group
Rating: 5 (1 reviews)

Launching toward
new horizons.

You have a unique vision for change — so you need a unique plan to make it a reality.

Orr Group can help you build a custom campaign strategy that’s both actionable and inspired. From initial planning to campaign execution, Orr Group is your full-service consulting partner in fundraising success. We help you develop a winning strategy, build a compelling case for support, engage leadership and donors, and drive transformational giving. Whether you need comprehensive campaign management or targeted support, we provide the expertise and hands-on partnership to achieve your goals—while setting the stage for future growth.

Our Campaign Services

Planning and Feasibility Studies

We partner with you to design campaigns that are strategic, data-informed, and grounded in your organization’s readiness. Through our feasibility study process, we assess internal capacity, stakeholder alignment, and fundraising potential—capturing insights through qualitative interviews and quantitative analysis.

From there, we help you develop the strategic foundation for a successful campaign, including case messaging, prospect segmentation, staffing plans, and a phased roadmap tailored to your goals and donor landscape.

Management

From launch through close, we serve as an extension of your team—providing the leadership, coordination, and execution power needed to keep campaigns moving forward. We oversee internal alignment, maintain campaign momentum, and guide outreach and stewardship strategies.

Whether you need full campaign support or targeted capacity, we offer the hands-on partnership required to hit your goals, keep stakeholders engaged, and bring your campaign vision to life.

“Orr Group’s guidance in keeping us on track and helping us define the 'why' behind our campaign sharpened our messaging and strengthened our communication—ultimately building our confidence.”

Jill Monum, Vice President, Development & Marketing, Grameen America

“Orr Group was incredibly helpful, not only in shaping our fundraising strategy but also in helping us understand its unique aspects. We’re grateful for both their contributions and their thoughtful approach.”

David Simas, Former President, Obama Foundation

Campaign Results: World Resources Institute

Recognizing the need for flexible funding to invest in urgent innovation and infrastructure efforts, and with ambitions to launch a $1B comprehensive campaign, WRI partnered with Orr Group to assess the feasibility of these goals.

Following stakeholder interviews, wealth screening, and donor data analysis, Orr Group recommended two campaign approaches:

A 3-year, $100M+ campaign focused on Board members and current donors, with potential for a challenge match and naming opportunity.
A 5-year, $1B+ campaign targeting larger lead gifts, blended giving, and institutional support aligned with WRI’s strategic plan.

Our work evolved into campaign readiness and management support—refining messaging, recruiting leadership, building a prospect pipeline, and strengthening WRI’s fundraising infrastructure.

With this foundation, WRI is well-positioned to scale its global environmental impact.

Watch video: "Our Approach to Transformational Campaigns"

Nonprofit Campaign Strategy FAQ

What does a nonprofit campaign consultant do?

A nonprofit campaign consultant partners with an organization to design, lead, and execute high-impact fundraising campaigns, including capital, comprehensive, blended, and endowment campaigns. Beyond managing timelines and logistics, campaign consultants help organizations align campaign goals with institutional priorities, donor capacity, and long-term revenue strategy.

Key responsibilities often include:

Feasibility studies and readiness assessments: Evaluating an organization’s campaign potential by assessing internal capacity, fundraising infrastructure, and donor sentiment through data analysis and stakeholder interviews. These insights inform clear recommendations, goal-setting, and a realistic path to launch.
Campaign strategy and donor engagement: Developing tailored strategies for major and leadership donors, including cultivation, solicitation sequencing, and gift structuring aligned with donor motivation.
Campaign management and execution: Providing hands-on leadership and back-office capacity to maintain momentum, manage complexity, and ensure campaigns stay on track from quiet phase through public launch and close.

What are the benefits of working with a nonprofit campaign consultant?

Campaigns are complex, high-stakes initiatives that require focus, discipline, and specialized expertise. Experienced consultants (like the team at Orr Group) bring several key advantages:

Risk mitigation: Consultants assess feasibility, fundraising risk, and organizational readiness so nonprofits pursue campaigns that are achievable and strategically sound.
Capacity and focus: consultant adds critical bandwidth and structure, allowing internal teams to remain effective without burnout during an intense campaign cycle.
Higher ROI: Campaigns supported by experienced consultants often achieve higher returns by leveraging proven donor strategies, disciplined execution, and data-informed decision-making.

Why is Orr Group the best nonprofit campaign consultant?

Orr Group is a full-service campaign partner for high-growth nonprofits pursuing ambitious fundraising goals. Our team brings deep experience across campaign types and sectors, helping organizations navigate complexity while building durable fundraising capacity.

We work through an embedded partnership model, integrating directly with your team to understand your donors, leadership dynamics, and institutional priorities. From feasibility through execution, we apply a rigorous business lens to campaign strategy, ensuring each campaign is aligned with broader revenue goals and positioned for long-term success, not just a one-time win.

How can we get started with Orr Group?

We look forward to hearing from you! Contact us here, and one of our experts will be in touch to discuss your campaign goals.