Campaigns

Launching toward
new horizons.

You have a unique vision for change — so you need a unique plan to make it a reality. 

Orr Group can help you build a custom campaign strategy that’s both actionable and inspired. From initial planning to campaign execution, Orr Group is your full-service consulting partner in fundraising success. We help you develop a winning strategy, build a compelling case for support, engage leadership and donors, and drive transformational giving. Whether you need comprehensive campaign management or targeted support, we provide the expertise and hands-on partnership to achieve your goals—while setting the stage for future growth.

Team working together

Our Campaign Services

Planning and Feasibility Studies

We partner with you to design campaigns that are strategic, data-informed, and grounded in your organization’s readiness. Through our feasibility study process, we assess internal capacity, stakeholder alignment, and fundraising potential—capturing insights through qualitative interviews and quantitative analysis.

From there, we help you develop the strategic foundation for a successful campaign, including case messaging, prospect segmentation, staffing plans, and a phased roadmap tailored to your goals and donor landscape.

Management

From launch through close, we serve as an extension of your team—providing the leadership, coordination, and execution power needed to keep campaigns moving forward. We oversee internal alignment, maintain campaign momentum, and guide outreach and stewardship strategies.

Whether you need full campaign support or targeted capacity, we offer the hands-on partnership required to hit your goals, keep stakeholders engaged, and bring your campaign vision to life.

Campaign Results: World Resources Institute

Recognizing the need for flexible funding to invest in urgent innovation and infrastructure efforts, and with ambitions to launch a $1B comprehensive campaign, WRI partnered with Orr Group to assess the feasibility of these goals.

Following stakeholder interviews, wealth screening, and donor data analysis, Orr Group recommended two campaign approaches:

  • A 3-year, $100M+ campaign focused on Board members and current donors, with potential for a challenge match and naming opportunity.

  • A 5-year, $1B+ campaign targeting larger lead gifts, blended giving, and institutional support aligned with WRI’s strategic plan.

Our work evolved into campaign readiness and management support—refining messaging, recruiting leadership, building a prospect pipeline, and strengthening WRI’s fundraising infrastructure.

With this foundation, WRI is well-positioned to scale its global environmental impact.

Watch video: "Our Approach to Transformational Campaigns"

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