Abby Carlson Senior Associate Director, Data Analytics
Washington, D.C.
(202) 968-4179


Abby assists a variety of Orr Group’s partners with data analytics, data management, and CRM organization. She helps to implement and customize fundraising database platforms to establish efficiency in systems and maximize donor pipeline potential. Completing both online and in-person training, Abby specializes in Salesforce administration but has also managed other systems including Raiser’s Edge and DonorPerfect.

Additionally, Abby is experienced in fundraising, campaign management, event planning ranging from small cultivation salons to large galas. She works with our partners to streamline project management and ensure that clients achieve their goals, whether focused on relationship cultivation and development or maximizing revenues.


Abby was with Orr Group from 2016 to 2020, starting as an intern and working her way to an Associate Director. She left in 2020 to attend business school, where she is currently completing her MBA. From 2020-2021, Abby worked in data management and strategy for United WE in Kansas City, Missouri. Abby rejoined Orr Group in 2022 as the Senior Associate Director, Data Analytics.

Selected Recent Partners


  • M.B.A., University of Chester, 2022
  • B.A., International Studies and French minor, Rhodes College, 2016

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