Created By: Piper Hardin, CFRE and CauseMatch
September 14, 2023

Unifying donors around a special cause or impact-driven theme on one designated fundraising giving day can be an exciting and fun way to spur generosity, leverage gifts, and encourage community-minded philanthropists to feel even more involved in your organization’s mission. A well-executed giving day strategy will take careful planning and collaborative thought across departments, with your board, volunteers, development committee, and development team.  

There are three steps organizations will want to make sure they consider when planning their participation in the next giving day:

1. Give donors a problem to solve.
2. Task supporters with raising money for your cause, not just donating.
3. Be strategic with your messaging.

Click below to learn more about these steps and what strategies your organization can implement to move the needle.