Stony Brook Southampton Hospital, located on eastern Long Island, NY, offers a diverse array of clinical services, ranging from primary medical care to specialized surgical procedures, including orthopedics and bariatrics. In addition to delivering world-class, compassionate care to its patients the hospital is also a vital part of the Long Island health community, sponsoring informative health-related programs and discussions in partnership with community organizations, advancing understanding of human health and disease, and educating healthcare professionals for the future.
In 2017, Southampton Hospital formally merged with Stony Brook University to become the Stony Brook Southampton Hospital. This new partnership has expanded access to university resources and provided the opportunity to reimagine and redefine healthcare on the East End of Long Island. Central to this vision is a capital campaign to raise $275 million to build a new state-of-the-art hospital on the campus of Stony Brook Southampton College and revamp and enhance the ancillary care sites throughout the East End of Long Island.
Shortly after the merger, Stony Brook Southampton Hospital began working with Orr Group to plan for this campaign. Working with hospital leadership, Orr Group created a campaign plan, timeline, and case for support to underpin Stony Brook Southampton Hospital’s bold vision. We reviewed documents, interviewed internal and external stakeholders, and conducted prospect research to develop recommendations for the best path forward.
As preparations for the campaign progressed, we refined the case for support based on feedback from leadership and crafted a supplemental piece relating specifically to the future East Hampton Satellite Emergency Room and Ambulatory Care Center. Working with hospital staff and established campaign leadership, we held sphere-of-influence conversations with key stakeholders to identify potential new campaign committee members.
We also identified and researched new donor prospects based on the sphere-of-influence conversations, zip code research, and a scan of peer organizations. Building on that solid foundation, we turned our focus towards cultivating leadership prospects and developing campaign branding.
Orr Group worked with hospital leadership to create a campaign plan, timeline and case for support to underpin Stony Brook Southampton Hospital’s bold vision to reimagine and redefine healthcare on the East End of Long Island.