Formed in 1980, Ronald McDonald House Charities Greater Washington, DC (RMHCDC) operates two houses, three family rooms, two care mobiles, and three hospitality carts, all geared towards serving the families of pediatric patients in the greater Washington, DC area. RMHCDC was considering undertaking a capital campaign to greatly expand its facility in northern Virginia.
RMHCDC partnered with Orr Group to help it determine a realistic goal for the capital campaign, develop a case for support, and identify lead gift prospects to support the campaign.
Orr Group’s analysis found that while the board of directors was dedicated and staff leadership was strong, a one-year quiet phase prior to launching a campaign would greatly assist the House to build relationships with potential lead donors. This quiet phase would also allow RMHCDC to ramp up its fundraising systems and staffing to accommodate the additional lift that would be required for a successful campaign.
Our report coming out of the feasibility study recommended a timeline for campaign preparation, readiness and execution, including recommendations for campaign leadership and growing the philanthropic pipeline. Our final report included a gift table and path to achieving a modified campaign goal and was well-received by RMHCDC’s leadership.
Our findings indicated that a modified timeline with a one-year initial quiet phase would allow RMHCDC to ramp up its fundraising systems and staffing to accommodate the additional lift that would be required for a successful campaign.