Prospect Park Alliance With strategic support from Orr Group, Prospect Park Alliance raised $67 million toward its $100 million campaign goal, strengthening its fundraising infrastructure and advancing the continued revitalization of Brooklyn’s flagship park for the diverse communities it serves.
Challenge Prospect Park Alliance (PPA), founded in 1987 to restore and sustain Brooklyn’s iconic Prospect Park, faced a critical need to strengthen its fundraising infrastructure. Despite a database of over 10,000 supporters, the organization lacked a clear understanding of donor capacity and needed to grow its major gift pipeline. PPA also sought to translate a bold campaign vision into a compelling case for support, setting the stage for an ambitious $100 million fundraising campaign.
Solution To address these needs, PPA partnered with Orr Group to conduct an in-depth wealth screen and donor analysis, identifying high-capacity individuals within and beyond its existing base. Orr Group built a robust prospect pipeline and implemented a moves management system that assigned tailored ask strategies to top prospects. Following this foundational work, PPA conducted a campaign planning and feasibility study, which reaffirmed the need to expand the major gift pipeline and refine the campaign’s messaging. Orr Group later reengaged to provide campaign management support focused on increasing annual funds, building endowment support, and securing funding for capital improvements.
Impact Through this multi-phase engagement, PPA significantly advanced its campaign planning and fundraising capabilities. The organization established a prospect pipeline of 100 top donors and raised $67 million toward its $100 million goal. Orr Group’s deep familiarity with the organization and its experience managing complex campaigns—combined with knowledge of the local philanthropic landscape—positioned PPA for long-term fundraising success.