In partnership with a national network of philanthropists, New Profit provides unrestricted growth capital and strategic expertise to a portfolio of breakthrough social entrepreneurs. In addition to providing direct support to this portfolio of organizations, New Profit strengthens the ecosystem that exists around social entrepreneurs to help them thrive and achieve greater impact. New Profit came to Orr Group as it prepared to launch a campaign to celebrate its 20th anniversary. In addition to celebrating New Profit’s impact and charting its leadership vision, the campaign was intended to create a strong financial foundation for the organization’s next 20 years.
Orr Group was retained to conduct an assessment and develop a strategic road map to guide New Profit’s leadership as it embarked on the campaign. Following on from that work, we engaged in actively preparing for the campaign by identifying and prioritizing prospects, recruiting top volunteer leadership, refining the case for support, and assembling leadership and major gift prospects.
As part of this work, we identified and qualified over 250 prospects, with a potential gift value of more than twice the campaign goal. We designed the campaign’s leadership structure, roles and responsibilities, developed strategies for lead gift solicitation, and provided counsel on staff structure and internal processes for managing the campaign. Since launching the quiet phase of the campaign:
- Funding diversified by donor type and geography, and unrestricted funding has increased from 17% to 57% of total donations
- Of the 137 donations received in 2018, 28 were first-time gifts
- Average gift size has more than doubled
- Number of gifts greater than $1 million increased from 3 in 2017 to 11 in 2018
- Total funds raised in 2018 was 93% greater than in 2017
Partnering with New Profit, Orr Group has helped to identify over 200 prospects, with a potential gift value of twice the campaign goal, and supported the successful solicitation of the largest gift from an individual in New Profit’s history.