Prevent Child Abuse America

Situation

Prevent Child Abuse America (PCA America) is the nation’s oldest and largest organization committed to preventing child abuse and neglect before it happens. With a nationwide network of state chapters and nearly 600 Healthy Families America home visiting sites, PCA America promotes programs and resources informed by science that enable kids, families, and entire communities to thrive – today, tomorrow, and for generations to come.

PCA America first engaged with Orr Group to design a strategy for a campaign in celebration of the organization’s 50th anniversary that would accelerate fundraising and best serve the organization’s overall goals.

Solution

Based on our assessment, Orr Group recommended that PCA America has the potential to launch a significant comprehensive campaign, however, would need to undergo a campaign readiness period to build the needed infrastructure and develop a strong pipeline of mid-level and major gift prospects. Prior to launching the campaign, Orr Group also advised PCA America to develop a compelling and simplified case for support, establish a passionate and committed philanthropic Board, and create a robust development team with sophisticated research and fundraising systems.

Impact

Following the completion of the campaign planning study, PCA America expanded its partnership with Orr Group to provide campaign management, counsel and other development support as part of this work, we have refined and prepared PCA America’s Case for Support and collateral materials, identified and cultivated donations for their prospect pipeline, elevated planned giving processes, increased national chapter engagement in fundraising, and are currently providing strategic guidance to plan PCA America’s 50th anniversary celebration.