Created By: CJ OrrSeptember 25, 2023 Our firm works with dozens of nonprofit organizations at any given time, and one of the most common questions I receive in my role is: What are the trends? As we transition into the fall season and begin shifting our focus toward the upcoming year, I gathered insights from several of my colleagues to compile what we consider to be the defining trends poised to shape 2024. As the philanthropic landscape continues to evolve, it’s shaped by an intricate mix of socioeconomic factors, technological advancements, and generational shifts. As we approach 2024, nonprofit executives should acknowledge and attune themselves to the trends influencing fundraising strategies and donor engagement. Join us on a deep dive into the anticipated fundraising trends for 2024 and beyond as we explore their implications for the nonprofit sector. 1. The Bounce-Back Effect: Reversing the Giving Decline In 2022, the Giving USA report reported a significant 10.4% decrease in charitable giving when adjusted for inflation. While that dip is concerning, 2023 has shown signs of recovery and we’re projecting an increase of 5-6% overall giving. Should the economy maintain its upward trajectory, 2024 will likely see further growth in charitable contributions. 2. The Political Pulse: Election Year Giving in 2024 With 2024 looming as a charged election year, political and voting rights organizations are poised to witness a spike in donations. Historically, election years have galvanized donors, and given the current heightened political climate, this trend is set to intensify. 3. Embracing Inclusivity: Diversity in Leadership and Donors The call for diverse board leadership and donor representation has been a high priority for many organizations over the past few years. The demand for inclusivity will remain a priority and cornerstone for organizations seeking to diversify their donor base and have a more profound impact. 4. The Rise of Donor-Advised Funds Donor-advised funds (DAFs) are becoming a preferred giving vehicle for many donors as they offer flexibility, tax benefits, and the allure of strategic philanthropy. Their popularity is only expected to grow, making them a crucial consideration for nonprofits seeking diversified funding sources. 5. The Great Wealth Transfer & Planned Giving The baby boomer generation is amid a monumental wealth transfer to younger generations. This presents a golden opportunity for nonprofits to unlock the potential of planned giving and blended giving strategies, ensuring long-term financial stability and enduring donor engagement. 6. The Power of Campaigns With their targeted approach and compelling narratives, campaigns have always been one of the most powerful tools in a fundraiser’s toolkit. As the economy strengthens and wealth is transferred between generations, campaigns will be more pivotal in rallying support and driving donations. 7. Generational Leadership Shift The torch of board leadership is passing from older generations to their successors. This transition brings fresh perspectives, innovative strategies, and a renewed commitment to the organization’s mission. The board will need next-generation prospects on the bench as succession occurs at the board level. 8. AI: Fundraising’s Silent Revolution Artificial Intelligence (AI) is no longer a futuristic concept but a present-day reality. In fundraising, AI promises enhanced productivity, data-driven strategies, and personalized donor engagement. Organizations that harness the power of AI will undoubtedly be a step ahead in their fundraising endeavors. 9. The Widening Gap: Disparities in Giving The traditional 80/20 rule, where 80% of donations come from 20% of donors, is shifting towards a 90/10 divide. This growing disparity underscores the importance of nurturing major donors while cultivating a broader donor base. It is the key to ensuring sustainability and balance in philanthropic ecosystems. 10. The Dominance of Individual Giving The Giving USA report highlighted that 64% of all donations came from individuals. This trend is set to persist, with major gifts offering the highest Return on Investment (ROI). For nonprofits, this means prioritizing individual donor relationships and crafting tailored strategies to nurture major gifts. In conclusion, the fundraising landscape of 2024 presents both challenges and opportunities. Nonprofit executives must be agile, forward-thinking, and adaptive to harness these evolving trends effectively. By understanding these shifts and formulating strategic responses, organizations can meet their fundraising goals and amplify their transformative impact within the communities they serve. Orr Group’s unique approach involves applying a business mindset and understanding of current and anticipated philanthropy trends to design successful and sustainable fundraising strategies. Get in touch with us today to learn how we can help you raise more money effectively. Contact Us CJ Orr is President and Partner of Orr Group. As an expert project and relationship manager with 10+ years of experience in the sector, CJ utilizes data, technology, and financially-backed trends to execute on the development of strategies and tactics to drive effective fundraising plans that meet or exceed targets.
AI for Nonprofits: Tools and Tactics to Scale Your Impact Published Date 2026 AI for Nonprofits: Tools and Tactics to Scale Your Impact Created by: Terry Cangelosi Updated: January 5, 2026 In today’s technologically driven world, artificial intelligence (AI) has transformed various industries, including fundraising for nonprofit organizations. AI tools have proven to be significant game-changers, enhancing efficiency, creativity, and personalization in donor engagement. To capitalize on these opportunities, over 60% of nonprofits have started embracing AI in their operations. However, despite these high adoption rates, 92% of nonprofits feel unprepared for AI implementation. To prepare your team to fully leverage AI, let’s explore the landscape and discuss strategies for using popular AI-powered tools in nonprofit work. AI for Nonprofits: FAQ Leveraging AI: Best Practices for Nonprofits Top AI Tools for Nonprofits Orr Group’s AI Services for Nonprofits AI for Nonprofits: FAQ What is AI? AI is advanced technology that can perform intricate tasks and mimic human intelligence. While AI has become a hot topic in recent years, it’s been around for a while, performing simpler duties like sorting emails or scheduling appointments. However, recent advancements in AI have allowed machines to better understand language, process more complex tasks, and generate original content. Nonprofits can use AI to enhance: Prospecting and fundraising by analyzing existing donor data for trends and identifying new prospects with high potential to give Donor communication by analyzing donors based on shared characteristics and tailoring outreach to them for increased engagement Grant writing by quickly reading applications and generating proposal drafts based on previous applications and organizational materials Human resources by automating interview scheduling, onboarding, training, performance management, and other employee-focused functions Graphic design by creating visually appealing infographics or mockups Administrative functions by automating repetitive tasks like data entry, timekeeping, and record maintenance Data insights and reporting by analyzing large datasets to forecast trends and enable better decision-making What types of AI do nonprofits usually use? The available selection of AI tools is vast and ever-growing. While each organization may have its own needs and goals that AI can support, below are several common types of AI tools you may encounter: Generative AI: machines that create new content based on user prompts and training data. Nonprofit applications: Content creation for grant proposals, social media posts, and impact reports. Large Language Models (LLMs): systems designed to understand and generate human language by learning from vast datasets. LLMs are a subset of generative AI focused primarily on creating and understanding text. Nonprofit applications: Automatically answering routine questions via chatbots or summarizing content. Predictive AI: systems that use statistical models and machine learning to identify patterns in large datasets to forecast future outcomes. Nonprofit applications: Prospecting for fundraising and data analysis to inform decision-making. What are the advantages of challenges of using nonprofit AI? Advantages Increased efficiency: With AI handling mundane tasks, nonprofits can focus on more pressing mission-critical work. Easy data reporting: Humans are more prone to making errors when reporting on and analyzing data, while AI can easily and accurately report on important data. Better decision-making: AI can provide context and information that allows nonprofits to make more informed choices faster. Scalability: Advanced AI solutions can easily adapt to a growing nonprofit’s needs, enabling organizations to handle increased workloads without overburdening staff. Proactive growth: A majority of nonprofits have adopted AI, and it’s only getting more prevalent. Your nonprofit should leverage similar technology to keep up with others in the field. Challenges Data privacy and security: Nonprofits must confirm that their chosen solution complies with relevant data privacy laws, like GDPR and CCPA, to keep supporter data safe and maintain their trust. Research which regulations apply to your constituents based on their location, and ensure that AI usage is transparently communicated when necessary. Requires human oversight: AI can make mistakes in researching and synthesizing information, so nonprofit teams need to actively maintain their solutions (more on that later). Initial and ongoing costs: Like any other software solution, AI solutions have costs associated with them, both financial and in time to implement the tech and onboard staff. Ethical concerns: AI can reinforce biases based on the datasets it’s trained on. There are also concerns about Generative AI solutions trained on user data, which can plagiarize information from other sources. AI also requires a massive amount of computing power, which has raised environmental concerns. Loss of human touch: Nonprofit outreach relies on forging deep personal connections with supporters. While AI can emulate human thought, it lacks the emotional depth needed to reinforce relationships, so it still requires staff to ensure the final product aligns with an organization’s values. Leveraging AI: Best Practices for Nonprofits Assess your organization’s AI maturity. Before adopting new tools, identify where you stand. Are you in the ad-hoc phase (with individual staff using free tools individually), the operational phase (where your whole organization leverages enterprise tools for specific tasks), or the strategic phase (where AI tools are fully integrated into your CRM)? Knowing your baseline helps you choose the right tools for your current stage. Identify areas for AI application. AI has many different uses, your nonprofit doesn’t have to rely on it for everything. Based on your AI maturity, identify a few pressing areas where AI could help your operations, like content creation, data analysis, or task automation. Establish parameters for AI privacy and ethics. Your entire team should be aligned on ethical best practices while using AI. Adopt an AI usage policy and supporting AI governance infrastructure to ensure you’re fulfilling promises to stakeholders and protecting their sensitive information. Double-check AI’s work. While AI can generate human-like text, it’s still evolving and can make mistakes. AI models often "hallucinate" facts or produce generic content that lacks the emotional resonance required for fundraising. Review and edit the generated content to ensure it aligns with your organization’s voice, mission, and fundraising goals. Properly train your team. AI can present a learning curve for teams, especially those less technologically advanced. Create structured learning sessions that encourage experimentation in a safe environment, helping team members overcome "tech anxiety." Investing in this education ensures high adoption rates and transforms AI from a daunting replacement into an empowering assistant. Don’t completely replace human interaction with AI. AI should automate administrative tasks and draft outlines, but it should never fully manage high-stakes donor relationships or sensitive communications. Use these tools to clear your schedule of busywork, allowing you to spend more time on the face-to-face interactions that drive major gifts. Work with an expert to implement AI effectively. Implementing AI involves complex challenges regarding data security, ethical compliance, and integration with existing systems that go beyond simple software installation. Since the stakes are so high, it’s worth consulting with a professional to cover all of your bases. Choosing the right AI systems, developing policies, and training your team are essential to make the most of these tools, but they take time and expert knowledge to get right. By working with a professional team like Orr Group, you can get up and running with new insights and ideal tools by your side. Top AI Tools for Nonprofits General Use/LLM: ChatGPT Use: ChatGPT is an advanced language model that has significantly influenced the nonprofit sector’s fundraising strategies. It utilizes machine learning algorithms to generate human-like text based on the input it receives. Best features: Live web search, DALL-E image generation, and access to a growing dataset. Cost per month: Limited free tier $20 Plus tier $200 Pro tier $25/user Team tier Pro tip: Eligible nonprofits can receive a 20% discount on ChatGPT Team and a 50% discount on ChatGPT Enterprise through OpenAI for Nonprofits. AI Chatbot: Cody Use: Cody is a chatbot that uses organizational content to answer HR-related queries for employees based on defined knowledge sources. Best features: Easy user interface, customizable knowledge base, task automation, and specific features for IT support, business consulting, marketing, HR, and more. Cost: $29/month for the Basic tier, $249/month for the Advanced tier Writing: Grammarly Use: Grammarly is a browser extension that enhances grammar and generates written content. Best features: Tone suggestions, auto-completion of writing, and extensive user-supplemented knowledge base. Cost: Free tier, $12/month, $15/month Prospecting: Apollo Use: Apollo is a sourcing tool that collects contact information for prospective supporters. Best features: Automated outreach, meeting scheduler, and CRM enrichment tools. Cost: Free-$119/month Grantwriting: Copilot Use: Copilot is an AI assistant integrated directly into the Microsoft 365 ecosystem that helps draft, edit, and summarize grant narratives and proposals. Best features: Seamless integration with Microsoft Word to draft content from bullet points or rewrite text for ton, the ability to securely reference your organization’s internal files to ground answers in your specific data, and web-connected research capabilities. Cost: Free-$30/user/month Graphic Design: Gamma Use: Gamma is a graphic design platform that facilitates the creation of presentations, documents, webpages, infographics, and more. Best features: AI-generated designs, customization options, and a user-friendly interface. Cost: Free-$15/seat/month Administrative: Zapier Use: Zapier automates repetitive administrative tasks while connecting various apps and services. Best features: Configurable workflows, app integrations, and a large integration ecosystem. Cost: Free-$69/month Data Management: Microsoft Power BI Use: Microsoft Power BI is a Microsoft add-on tool that allows users to create reports, visualize data, and share insights. It can be combined with Microsoft Copilot 365 for AI data insights. Best features: User-friendly integrations with Microsoft Suite, interactive dashboards, and customizable reports. Cost: Free-$10/user/month Meeting Management: Zoom AI Companion Use: Zoom AI Companion simplifies meeting management by automatically completing tasks during the meeting. Best features: Real-time meeting transcriptions, agenda generation, and the ability to assign next actions with a meeting summary. Cost: Free with paid Zoom account Orr Group’s AI Services for Nonprofits As previously mentioned, having an AI expert help with implementation can help you get up and running faster—and smarter. Orr Group has your organization covered with nonprofit-specific AI implementation experience. We offer a comprehensive suite of AI services for nonprofits, including: AI Assessment: Through comprehensive analysis and qualification, we create a high-ROI custom action plan that addresses your nonprofit’s specific needs with AI solutions. AI Implementation: Low-tech experience? No problem. We handle technical AI integration across teams, connecting AI tools to your CRM and existing platforms to automate administrative burdens. AI Training: Our team sets your nonprofit up for long-term success with a comprehensive training regimen. We work with you to build your internal AI policies and deliver customized staff training, fostering a culture of confidence and safety. AI Advisory: AI constantly evolves, so even after your initial integration, you need to remain alert to new opportunities. We provide ongoing analysis and regular strategy sessions to ensure your organization stays ahead of the curve. Our embedded partnership approach has given us hands-on experience helping many nonprofits to leverage AI to the fullest. For instance, take our work with Anthos|Home, who needed to improve the process of matching New York housing voucher recipients to available apartments and increase limited staff capacity. Through a detailed evaluation, Orr Group identified key opportunities to automate activities, improve data accuracy, streamline administrative tasks, and accelerate the housing placement process. Our work resulted in: 50+ opportunities identified 30+ new automation touchpoints 1,500 administrative hours saved annually This initiative reduced manual data entry, increased efficiencies, and enhanced the experience for both tenants and housing providers. By aligning technology with its core mission, Anthos|Home continues to strengthen its ability to drive lasting change in the fight against homelessness. Now that you have a solid understanding of AI in the nonprofit world, it’s time to create and execute your own strategy! Developing policies, training your team, and staying up-to-date on the newest best practices can be draining—but it doesn’t have to be. Having an expert team by your side allows you to play around with these tools, test them out, and see what works for you without compromising mission-critical activities. We suggest working with a team that brings a business-oriented mindset, an embedded partnership approach, and AI-specific expertise, like Orr Group. Our extensive nonprofit experience and hands-on strategy can help your nonprofit become more comfortable with AI and develop a sustainable use policy in the long term. That way, you can adapt to the rapidly changing world of AI with ease! If you’re interested in learning more about AI for nonprofits, check out our other resources: AI’s Impact On Human Resources: Harnessing Potential And Addressing Bias At Your Nonprofit. AI presents nonprofit HR teams with new, unique challenges. Address them head on with this guide’s advice. Harnessing AI Responsibly: A Guide for Nonprofit Leaders. Want to learn more about ethical AI implementation in nonprofits for mission impact? Our guide has you covered. 5 Cost And Time-Efficient Strategies For Nonprofits To Embrace AI. Use these 5 strategies to expand your nonprofit’s use of artificial intelligence in fundraising and operations. Terry Cangelosi drives Orr Group’s organizational strategy on responsible AI usage, pushes to increase user adoption, develops policies and trainings, and implements AI and automation-driven efficiencies. As Head of Operations, Terry maintains safe, compliant, and effective day-to-day operations and implements projects to continually improve organizational systems.
35+ Top Nonprofit Fundraising Consultants to Grow Giving Fundraising Published Date 2025 35+ Top Nonprofit Fundraising Consultants to Grow Giving Partnering with nonprofit fundraising consultants can help you overcome your biggest challenges. Learn more in this essential guide for nonprofit professionals.
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