Abby Carlson

Senior Associate Director

Head of Data Analytics & Management

About Abby

As Senior Associate Director and Head of Data Analytics & Management, Abby assists a variety of Orr Group’s partners to implement, customize, and optimize fundraising database platforms to establish efficiency in systems and maximize donor pipeline potential. Completing both online and in-person training, Abby specializes in Salesforce administration but has also managed other systems including Raiser’s Edge and DonorPerfect.

Additionally, Abby is experienced in fundraising, campaign management, event planning ranging from small cultivation salons to large galas. She works with our partners to streamline project management and ensure that clients achieve their goals, whether focused on relationship cultivation and development or maximizing revenues.

Abby was with Orr Group from 2016 to 2020, starting as an intern and working her way to an Associate Director. She left in 2020 to attend business school, where she is currently completing her MBA. From 2020-2021, Abby worked in data management and strategy for United WE in Kansas City, Missouri. Abby rejoined Orr Group in 2022 as the Senior Associate Director, Data Analytics.

Selected Recent Partners:
  • Achieve
  • ACT for Alexandria
  • ALS Therapy Development Institute
  • American Farmland Trust
  • Arthritis Foundation
  • Gonzaga College High School
  • National Women’s History Museum
  • PeerForward
  • Washington Nationals Youth Baseball Academy
I feel strongly about...

Trader Joes!

Favorite Book Genre

Mystery & Thriller

Recent Publications
Working at Orr Group allows me to apply innovative solutions to a variety of mission-oriented organizations across the country. It's amazing to see how far our impact will go!”