Vibrant Emotional Health (Vibrant), formerly known as the Mental Health Association of New York City, has been delivering high-quality services and support, when, where and how people need them for over 50 years. Through its state-of-the-art technology-enabled services, community wellness programs, and advocacy and education work, Vibrant is working to build a society in which emotional wellness can be a reality for everyone.
Vibrant retained Orr Group for the third consecutive year to manage all fundraising and execution efforts for its 27th Annual Gala – Share. Connect. Heal. This year’s event hosted approximately 225 attendees at Cipriani 25 Broadway in New York City.
Throughout the engagement, Orr Group led the Gala’s fundraising efforts and worked to secure Gala leadership, including honorees and dinner chairs. Working closely with each honoree and dinner chair, Orr Group created a tailored fundraising strategy for outreach to their individual networks to cultivate relationships, solicit sponsorships and donations, and invite them to attend the event. In addition to working with the Gala leadership, we strategized around corporate and individual sponsorships and managed benefit fulfillment for sponsors and ticket buyers, seating, registration, and onsite fundraising.
Gala attendees included corporate donors, government leaders, healthcare professionals, and mental health advocates. The Gala was hosted by Dr. Jennifer Ashton, ABC News Chief Medical Correspondent and Author, Life After Suicide. The evening’s honorees included Charles P. Fitzgerald, Founder and Senior Managing Partner at V3 Capital Management and the Creator and Executive Producers of ABC’s hit-television series, A Million Little Things – DJ Nash, James Griffiths, Dana Honor, and Aaron Kaplan. The Gala also included a special performance by Gloria Reuben.
The 27th Annual Gala raised over $600,000 through sponsorships, ticket sales, and donations. Following the Gala, Orr Group prepared an event report detailing our fundraising efforts and recommendations for next year’s event.
For the third consecutive year, Orr Group managed fundraising and event execution for Vibrant’s Annual Gala including benefit fulfillment, seating, registration, and onsite fundraising.