Vibrant Emotional Health (Vibrant), formerly known as the Mental Health Association of New York City, has been delivering high-quality services and support, when, where and how people need them for over 50 years. Through its state-of-the-art technology-enabled services, community wellness programs, and advocacy and education work, Vibrant is working to build a society in which emotional wellness can be a reality for everyone.

Following the success of its inaugural gala in partnership with Orr Group, Vibrant retained Orr Group for the second year to manage all marketing and fundraising efforts for its 26th Annual Gala, #BeThe1To. This event was a cocktail reception and dinner program for over 250 attendees at the Winter Garden at Brookfield Place in New York City, held on Tuesday, June 19th, 2018.

Throughout the engagement, Orr Group led the fundraising efforts for the event and worked to secure gala leadership, including a fundraising honoree, an honorary honoree, and three event dinner chairs. Working with each honoree and dinner chair, Orr Group created a tailored fundraising strategy that they could use to reach out to their individual networks to cultivate relationships, invite them to the event and solicit donations.

A wide spectrum of guests attended the event, including corporate donors, government leaders, and mental health advocates. The Gala was hosted by Bobby D. Ehlert and Erin Ward of Inspire Hearts Fundraising and the evening’s honorees included Kevin J. Danehy, Global Head of Corporate Development at Brookfield Place and Former Board Chair of Vibrant, as well as Grammy-nominated, Def Jam rap artist, LOGIC.

Orr Group created a tailored fundraising strategy honoree could use to reach out to their individual networks to cultivate relationships, invite them to the event and solicit donations.